Where I share what I've learned about brand strategy, GTM execution, and marketing leadership. Not a content calendar. A running record of how I actually think about this work.
Most brand repositioning fails before it ever reaches the customer. Not because the strategy was wrong. Not because the messaging was off. Because someone tried to do in 90 days what takes 18 months.
Read ArticleThe internal challenges of building a marketing department follow a remarkably consistent pattern — not because companies make the same mistakes, but because the assumptions that lead to those mistakes are almost universal.
Read ArticleEmail has been one of the most consistently high-performing channels across every industry I have worked in. The reason comes down to one principle: intentionality over volume.
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